For a premium luggage brand, repeating purchases can be a task. Samsonite’s head of marketing communications sheds light on the brand's expansion strategy.

The brand’s head of marketing talks to afaqs! about the campaign, association with Virat Kohli, and consumer trends in luggage bags category.

With every second brand onboarding cricketers for their IPL campaigns, experts weigh in on the recall value of this year’s IPL ads.

The campaign, incorporates an activation in which a leave application is submitted on behalf of the employees, as stated by Virat Kohli.

Food remains hot or cool inside it for a long time and it can be used as a backpack too.