Viacom's CEO Anil Jayaraj revealed IPL viewership at RCB Innovation Lab’s Leaders Meet India.

Anil Jayaraj, Viacom18 Sports, CEO, says Indian Premier League will be free to watch on Jio Cinema. The platform is eyeing ad revenue of Rs 3,500-4,000 crore and a reach of 500 million for IPL.

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He joins from Star Sports, where he was Executive Vice President responsible for ad sales, global syndication and cross screen offer design and measurement.