Results for 'Anupama Ramaswamy'


When trolls take over social media, should brands run for the hills?

A barrage of brands have been trolled in recent times. When trolls rear their heads, should brands backtrack?

Truecaller calls out harassment, stalking; creates buzz with first print and outdoor campaign

Manan Shah, the app’s marketing director, talks about the campaign, working with Thinkstr, and choosing to go with print and outdoor advertising.

For `Chotu’, Children’s Day is another day of suffering

In a chilling new film for My Choices Foundation, Dentsu Impact and Good Morning Films show us how prevalent child labour and abuse is.
Points of View

Have bullies and bigots taken Tanishq's advertising hostage?

Tanishq has withdrawn another ad - a Diwali spot. The reason this time around is that it angered the trolls. Who’s empowering these bullies?

Demand has picked up more swiftly in Tier 3 and 4 towns than metros says Bata India's Anand Narang

He spoke about Bata India's new campaign that wants 2020 to end right away and is also accompanied by the launch of a new footwear collection.

Learning from the Tanishq episode: When ads cause controversy, should brands stand by the work or apologise?

After being trolled - unfairly, one may argue - for an ad that portrays Hindu-Muslim harmony, Tanishq has withdrawn the creative. Was that the right move?

PhonePe’s new ads, starring Alia Bhatt and Aamir Khan, are more infomercial than anything else

Five 20-second ads and each talks about one particular aspect of the digital payments app.

Saifeena stars in a new LUX ad; has copywriting taken a backseat in celeb led ads?

Is a celeb's presence in an ad enough for a brand to sell its products?
People Spotting

Dentsu Impact elevates Ajit Devraj & Anupama Ramaswamy to Managing Partners

The duo will continue to report into Soumitra Karnik, chief creative officer, Dentsu Impact, Dentsu India & mcgarrybowen India and Amit Wadhwa, president, Dentsu Impact.

Xiaomi's ad for its new Mi trimmer features three of its employees and an Old Spicesque voice-over

Over four minutes long, the ad is a sign of how far DIY men's grooming has come.