With a short film and a note from his family.

Here's a look back at some ads that made their debut alongside products at the recent Apple event in California.

The ads are a mix of humour, grit and sportsmanship – showing how the watch can assist the users in their fitness journey.

The tune plays as soon as the ad's protagonist walks into the frame, all set to go on a journey with his new iPhone.

The ad pushes MacBook Air's battery life and processing power, but it seems to come a little late in the day as offices begin to reopen.

It promotes, and points to, the integration of the smartphone and the Apple Watch in this new spot.

It’s for the South Korean electronics giant’s S21 Ultra 5G, whose features are compared to the iPhone 12 Pro Max.

This adds a new chapter to the discussion around how advertisers can target iPhone users.

Garmin has been promoting the benefits of monitoring health indicators and has recently appointed Mandira Bedi as brand ambasador.

Don't miss the 'Willy Wonka' style ad for Apple's new 'viral' lilac iPhone 12.