The ads are a mix of humour, grit and sportsmanship – showing how the watch can assist the users in their fitness journey.

'The future of health is on your wrist' - highlights the new ad for Apple's smartwatches.

The latest ad features a voice-over by actress Helena Bonham Carter and focuses on tracking other aspects of health - apart from workouts.

It’s from Apple’s ‘Time Flies’ event and shows us how the watch not just helps us do better but that it saves lives too.