The story of the design firm Elephant is to track how an esoteric discipline gradually became a part of the mainstream in marketing communication.

She talks about the challenges of transforming the iconic brand for today’s youngsters.

Other names on the list are Chaaya Bharadwaj, Rahul Mathew and Rajdeepak Das who will be judging ABBYs 2022 along with international judges.

The Tata group acquired 100% in Air India and the Maharajah is back in Ratan Tata’s palace. Can the mascot be contemporised for this day and age?

... we ask ad executives – should this be resolved at the agency, or industry level? Also, how can the ad industry create a safe environment for women?

The new product has been launched in markets across the globe including the Middle East, Southeast Asia as well as Europe.

Products that are shipped without the packaging include tech accessories, home and home improvement products, shoes, luggage, and more.

Deshpande will lead the Design and Package Design Jury.

The judging is online and the finalists (winners) will be declared mid-May.

In a world where rebranding and logo changes have become a common occurrence, does RB to Reckitt really matter?