The initiative introduces a fresh approach by Axis Bank, intertwining Sanskrit with cybersecurity in honour of India’s 78th Independence Day.

The campaign is conceptualised and produced by AutumnGrey, a Grey Group company.

In our weekly series, we interview chief marketing officers to find out what influences their strategies and how they navigate the ever-changing marketing landscape.

The tribunal will decide on April 15 whether legal challenges to the Zee-Sony merger can be heard after the merger is called off.

Republic Day campaigns that captured the heart of a varied India.

The campaign, 'Sirf Aapke Liye', supports the launch of its new mobile-banking app ‘open by Axis Bank’.

Influencers go missing from social media as Axis Bank takes over the internet with its enigmatic #OpenExperiences Campaign.

Which Independence Day ad campaign from 2023 left a lasting impression on you and became your personal favourite?

Axis Bank will gain access to seven offices, 21 branches, and 499 ATMs currently owned and operated by Citibank.

The marketing head opens up the ethos of the bank, the importance of authenticity, why digital media is unique, why Quora is interesting and much more.