Results for 'Axis Mutual Fund'

Marketing

‘Which' mutual fund, not 'Why'; Axis MF's new campaign push

Marketing chief Boniface Noronha explains why consumer education is still needed, the challenges of behavioural change, and finfluencers.
Advertising

Axis Mutual Fund's #SochaSamjhaRisk campaign emphasises informed investing through risk comprehension

The campaign has been creatively conceptualised and led by Mirum India.
Advertising

Axis Mutual Fund and Mirum team up for a new investor awareness campaign

The 360-degree campaign has been creatively led and conceptualized by Mirum India.
Advertising

Axis Mutual Fund revamps mobile app; releases ad to educate investors about investment

The investor awareness campaign aims to educate investors about the benefits and importance of a SIP to fulfil all their financial goals.
Advertising

What are 'Arnab' and 'ACP Pradyuman' up to in Axis Mutual Fund ads?

The brand's new campaign features popular identities from the TV world.
Points of View

Brands and Celebs: Have the rules of engagement changed?

Advertising

afaqs! Creative Showcase: The most bizzare mutual fund ad we've seen...

Advertising

Axis Mutual Fund appoints The Womb as creative agency

Advertising

Axis Mutual Fund educates customers about SIP using cookie jars

Advertising

Axis Mutual Fund: Taxman To The Rescue