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Results for 'Ayyappan Raj'
The secret to making great ad films…
Like all things, there are two parts to the story, writes our guest author Ayyappan Raj, senior adman and founder of The Script Room.
"For long, agencies used to see the concept of celebrities in ads as some sort of impurity"
Senior adman Ayyappan Raj (founder of The Script Room) on the hazards of treating a famous face as a replacement for a big idea.
Dove soap calls out pre-marriage scrutiny of bride's weight, height, colour, hair; takes 'Real Beauty' stance ahead
After weeks of discussions around pH levels and litmus tests, HUL's Dove refocuses the category's attention on the meaning of beauty in its #StopTheBeautyTest campaign.
Self-care and other secrets of adult life... a personal account
Our guest author writes about the importance of mental health in an anxiety ridden, deadline crazed industry, fast paced industry.
afaqs! news bureau
The Script Room wins creative mandate for Vedantu's upcoming campaign
The mandate was won after a closely contested multi-agency pitch.
Netflix shows off width of content through new TV spots
GroupM joins hand with OpenSlate to increase brand safety on YouTube
afaqs! Creative Showcase: MTV Beats releases a hilarious spot
What's Mullen Lintas' NCD Shriram Iyer doing in Voot's TVC?
Mullen Lintas makes senior appointments