Results for 'Ayyappan Raj'

Guest Article

The secret to making great ad films…

Like all things, there are two parts to the story, writes our guest author Ayyappan Raj, senior adman and founder of The Script Room.
Guest Article

"For long, agencies used to see the concept of celebrities in ads as some sort of impurity"

Senior adman Ayyappan Raj (founder of The Script Room) on the hazards of treating a famous face as a replacement for a big idea.
Advertising

Dove soap calls out pre-marriage scrutiny of bride's weight, height, colour, hair; takes 'Real Beauty' stance ahead

After weeks of discussions around pH levels and litmus tests, HUL's Dove refocuses the category's attention on the meaning of beauty in its #StopTheBeautyTest campaign.
Guest Article

Self-care and other secrets of adult life... a personal account

Our guest author writes about the importance of mental health in an anxiety ridden, deadline crazed industry, fast paced industry.
Advertising

The Script Room wins creative mandate for Vedantu's upcoming campaign

The mandate was won after a closely contested multi-agency pitch.
Advertising

Netflix shows off width of content through new TV spots

Advertising

GroupM joins hand with OpenSlate to increase brand safety on YouTube

Advertising

afaqs! Creative Showcase: MTV Beats releases a hilarious spot

Advertising

What's Mullen Lintas' NCD Shriram Iyer doing in Voot's TVC?

Advertising

Mullen Lintas makes senior appointments