Results for 'BARC India'

Media

Q4 2021 records highest quarterly growth since 2019: BARC India

Of the 2524 advertisers and 4104 brands that advertised on television in December, 19 per cent were new advertisers and brands.
Media

BARC India launches new ad campaign focused on data-led storytelling

The campaign, #MeasuringMoments, focuses the numerous stories that lie within various folds of data and insights.
Media

BARC India releases “TV Universe Estimates 2020”

Total TV Owning Households grow 6.9% to reach 210 Mn .
Media

NBA demands suspension of Republic TV's IBF membership; Questions BARC's credibility

Alleged chats between Arnab Goswami and former BARC India CEO Partho Dasgupta got leaked on Social Media. NBA has placed its demand on record that it wants Republic's IBF membership temporarily suspended.
Media

Ad volumes of H2 2020 grew 34% over H1 2020: BARC India

HUL was the biggest advertiser followed by the Reckitt Benckiser Group.
Media

Why news channels are repeatedly in the news

The news genre accounts for only 10% of the TV viewership but 100% of the controversy around who watches what. Why don’t broadcasters of other genres complain?
Media

BARC India's former CEO, COO arrested; will the TV measurement body manage to withstand the storm?

Partho Dasgupta, former CEO of BARC India, has been arrested. Former COO Romil Ramgarhia is also behind bars, and so is Vikas Khanchandani, CEO of Republic TV.
Media

BARC India renames Impressions to Average Minute Audience (AMA) in line with global standards

The change in terminology started reflecting on YUMI Analytics for BARC India subscribers December 1, 2020 onwards.
Media

Prasar Bharti CEO Shashi S Vempati to head the committee that'll review “Guidelines on Television Rating Agencies in India”

Dr. Shalabh, Professor of StatisticsDepartment of Mathematics and Statistics, IIT Kanpur, Rajkumar Upadhyay executive director C-DOT and professor Pulak Ghosh, decision sciences, Centre for Public Policy will join Vempati in the committee as members.
Media

India Today Group has released a statement on BARC-Hansa matter

Read the full statement below.