Results for 'BARC India'

People Spotting

BARC India’s COO Romil Ramgarhia moves on

In a statement issued today, BARC India confirmed this development.

Total TV viewership up by 9% compared to first half of 2019: BARC-Nielsen report

As India unlocks, TV and smartphone habits are returning to pre-lockdown levels. The 10th edition of the BARC-Nielsen report has the details.

BARC India introduces enhanced software application for the industry – YUMI Analytics

From July 2020, BARC India clients will have access to data solely through YUMI Analytics.

BARC India begins engaging and servicing panel operations only in ‘Green Zones’

To ensure smooth operations and minimal disruption going forward, training is being imparted to household members in case a meter requires servicing or maintenance remotely.
Guest Article

BARC and TRAI: An international perspective on TV measurement

It’s great that India is having a debate about its measurement system. But, it is equally important that the debate does not undermine the faith of international advertisers in investing in India.

"Total TV viewership grew by 24% in week 18 over pre-COVID period": BARC, Nielsen report

As per the eighth edition of the report on TV and smartphone consumption during the COVID-19 crisis, the highest TV viewership was recorded in week 13

"News & Movies continued to drive the growth for TV" : BARC and Nielsen Report

This is the seventh edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly released by BARC India and Nielsen Media.

TRAI attempts to unseat broadcasters in BARC board

TRAI claims it has acted on the basis of "concerns" from "stakeholders". Who were these people? Because advertisers, who spend thousands of crores based on BARC data, don't seem unhappy with the system.

"Lack of Sports pushes the sports audiences to more virtual connectedness & gaming apps" : BARC-Nielsen report

Here are some of the key highlights of TV and Smartphone consumption during the fifth week of Lockdown.

"We are reviewing TRAI recommendation in consultation with the board and stakeholders": BARC India

BARC India spokesperson responds to TRAI's recommendation on "Review of Television Audience Measurement and Rating System in India."