Results for 'BARC India'


BARC India renames Impressions to Average Minute Audience (AMA) in line with global standards

The change in terminology started reflecting on YUMI Analytics for BARC India subscribers December 1, 2020 onwards.

Prasar Bharti CEO Shashi S Vempati to head the committee that'll review “Guidelines on Television Rating Agencies in India”

Dr. Shalabh, Professor of StatisticsDepartment of Mathematics and Statistics, IIT Kanpur, Rajkumar Upadhyay executive director C-DOT and professor Pulak Ghosh, decision sciences, Centre for Public Policy will join Vempati in the committee as members.

India Today Group has released a statement on BARC-Hansa matter

Read the full statement below.

Republic Media Network makes parts of BARC's email public; "Highly disappointed" says BARC India

Parts of the email was shared by Republic Media as a piece of evidence to establish its innocence. "BARC India has not commented on the ongoing investigation," shares television viewership auditor.

After Mumbai Police Commissioner hauled up channels, BARC pauses publication of ratings for news genres

This exercise would cover all Hindi, Regional, English News and Business News channels with immediate effect.

Mumbai Police Hauls up Republic TV, Fakt Marathi, Box Cinema over "BARC ratings manipulation" issue

Republic Network's Arnab Goswami said he will file criminal defamation case against the Mumbai Police, denies wrongdoings.

BARC India to mitigate impact of landing page on TV viewership

BARC India is introducing algorithms into its data validation method to mitigate the impact of landing page on viewership data across all genres of channels.

"TV ad volumes in unlock period surpasses pre-COVID volumes by 12%": BARC, Nielsen Report

BARC India and Nielsen Media explain the ‘Impact Of COVID-19 on TV viewership and smartphone behaviour across India (Edition 11)’ in the latest report.
People Spotting

BARC India’s COO Romil Ramgarhia moves on

In a statement issued today, BARC India confirmed this development.

Total TV viewership up by 9% compared to first half of 2019: BARC-Nielsen report

As India unlocks, TV and smartphone habits are returning to pre-lockdown levels. The 10th edition of the BARC-Nielsen report has the details.