The ad portrays a Tamil-speaking family’s efforts to make their Assamese daughter-in-law feel more at home.

‘Message Privately’ focuses on the importance of keeping messages on the app, private.

BBDO India will be the AOR for Aegon Life Insurance and will manage the brand’s presence across all channels.

The agency will handle strategy and communication across digital, social and mainline for the brand.

Atin joins L&K Saatchi & Saatchi from BBDO India where he was EVP and Head of Mumbai office.

Shekhawat is EVP & GM of the Bengaluru office. 

Nikhil Mahajan joins as General Manager and Akashneel Dasgupta, as Chief Creative Officer.