P&G CMO and BBDO CCO speak on the ninth ‘Share the Load’ campaign from the laundry detergent giant.

We speak to creative leaders about their outlook towards AI in 2024, its impact on creative satisfaction, and expectations ahead.

Kanthy speaks about the need for OAS, goals for 2024 and the challenges of adapting to new technologies in the advertising industry.

The (DVCs) conceptualized by BBDO highlights how McCain's snack products evoke the same sentiment regardless of the day of the week.

The event brought together 86 emerging creatives who had the opportunity to showcase their work to a distinguished jury panel that included advertising’s top creative leaders.

The newly launched TVC has been conceptualized by BBDO.

The two will work together to identify contexts and insights that can further help make a positive impact on consumers’ lives.

The new film touches on the theme of equality between partners - romantic and otherwise.

The ad portrays a Tamil-speaking family’s efforts to make their Assamese daughter-in-law feel more at home.

‘Message Privately’ focuses on the importance of keeping messages on the app, private.