Previously, Bhattacharya held the position of managing partner - creative at TBWA for nearly 10 years.

Himanshu Saxena COO & MD, BBH India will helm the agency’s leadership team.

A new campaign, from BBH India, details how missing out on all the app’s benefits is akin to a criminal act.

Himanshu will report to BBH India's Chairman, Dheeraj Sinha.

The account was won post multi-agency pitch.

The campaign has been conceptualised and executed by BBH India.

The 360-degree campaign will be launched on television and will further be amplified through various other mediums of the media.

The agency will develop consumer-focused and business-driven marketing campaigns for the brand.

He joins Idealake from BBH India where he worked as Business Director.

He will report to BBH India's Chief Creative Officer & CEO Russell Barrett .