Results for 'BCG'


Online retail in India to grow nearly sixfold: BCG Report

Digitally influenced retail spend to surpass $1.5 tn by 2030 at ~80% of total retail spends.

Due to pandemic, advertising revenue 16% lower than 2019”: BCG & CII Report

Boston Consulting Group today launched The Annual CII Big Picture Report titled “Lights, Camera, Action…the Show Goes On”.

Armed with research reports, surveys, whitepapers... agencies join the race to predict

Of late, advertising and media agencies have turned into mini research firms. Why the sudden frenzy? And do clients see value in their efforts?

Around 120 million rural consumers are online today: BCG study


AdAsia: The woman consumer now wields the wallet