First major spot after McCann Worldgroup and Scarecrow M&C Saatchi were picked to service the ruling party’s creative account.

BJP is also selecting independent agencies for data-led technology, digital advertising, regional campaigns, and social media.

The top political parties have allocated funds for advertising on television, print, radio, and OOH.

The focus of these advertisements has been on promoting Prime Minister Narendra Modi and various initiatives of the Union government.

A number of A list influencers have recently been seen indulging in interviews and podcasts with leading politicians. afaqs! decodes if the trend will turn bigger in the run- up to the 2024 General elections.

The party tweaks 'giant compressive strength' logo to attack BJP and Congress.