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Results for 'Blue Star'
By
Ruchika Jha
Marketing
Blue Star earmarks Rs 40 crore for summer advertising; Virat Kohli to drive sales
With over 40% of ad spends going towards digital and e-commerce, the brand’s VP of marketing breaks down the future growth plans.
By
afaqs! news bureau
Advertising
Blue Star and FCB Interface join forces for summer campaign starring Virat Kohli
The campaign will be promoted through various platforms, including OOH and digital media.
By
afaqs! news bureau
Advertising
Kinnect bags digital mandate for Blue Star
The account was won following a multi-agency pitch and will be managed out of the Mumbai office.
By
Shreyas Kulkarni
Advertising
Cooling is so passé; AC brands are now going all out on bacteria, viruses and other features
So, is cooling no longer the core focus for AC brands? Well, looks like it.
By
afaqs!
Companies
Virat experiences ‘Winter during Summer’ in Blue Star’s latest campaign!
The campaign has been crafted by FCB Interface.
By
afaqs!
Companies
Get a fast-cooling AC just like Virat!
The campaign has been crafted by FCB Interface.
By
afaqs!
Companies
Want to be as relaxed as Virat? Get Blue Star AC that deactivates microbes and viruses
The film has been crafted by FCB Interface.
By
afaqs!
Companies
FCB Interface gets 11 Virats into one room!
This new campaign from Blue Star marks the beginning of the company’s association with Virat Kohli.
By
afaqs
Digital
Jack in the Box Worldwide wins the digital mandate for Blue Star
By
afaqs
Advertising
Haier takes a jibe at Voltas' Murthy in new spot
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