With patients becoming empowered consumers, healthcare brands need to build strong identities says our guest author Ravi Singh Kushwaha.

Explore effective branding work curated by agency members of afaqs! Marketplace.

Our guest author Sowmya Iyer writes that a personal brand is more than just an online persona; it’s how one carries themselves in every sphere of life, home or office.

Explore the top branding agencies across India & find the right partner for your needs.

In today’s column, Magesh Srinivasan, presents a foundational framework that will enable brands to strengthen their voice and reduce the noise that is omnipresent in people’s minds.

In a world where people are brands and social media is a personal rooftop equipped with a virtual microphone, how does one balance sensible personal branding with shameless self promotion?

About good brands taking on the bad and ugly.

Does political ideology really translate to consumer demand? What should marketers consider before jumping on the bandwagon...

What should brands do in these testing times, when each one of them is getting affected by COVID-19?

The director and CEO Branding, Liquid Agency shows the way forward.