In a digital film, Never Dream Alone, shared exclusively on the beer brand's Instagram handles, it celebrates the collective dream that the footballer lived through his career.

The agency will be responsible for Budweiser’s overall influencer management and to increase brand awareness and help gain traction.

The brand has unveiled a series of murals across locations in Mumbai (Chapel Road and Bandra), and New Delhi (Hauz Khas Village).

It will, instead, redirect its advertising monies to promote awareness about COVID-19 vaccines.

'Sneakerheads' will have to shell out anywhere between Rs 10,000 and Rs 13,999 to own a pair of the limited edition kicks.

The collection features T-shirts, sweatshirts, tops, track pants, and the quintessential Coronavirus accessory - branded masks.

'WHASSSSSSSSSSSSSSSSSSUPPPPP' - asks the Indian rendition of Budweiser's original commercial shot in 1999.

We interviewed Ben Verhaert, President – South Asia, AB InBev, about the brand’s association with global football, marketing objectives, customised activations, yield factor, and more.