The campaign was executed with the help of tech partner Delta X and production partner EarthSky Pictures.

The campaign #BrothersWhoCare focuses on inviting brothers across the country to show their appreciation for their sisters in a unique way.

The campaign aims to highlight how the jingle that’s the same in every language can now capture the uniqueness of the person being celebrated.

The campaign will support hawkers in setting up their shops through a simple scan of a QR code.

After creating customised messages with Hrithik Roshan and Shah Rukh Khan in the past, the brand is now connecting siblings through Bluetooth technology.

#ConnectedRakhi upholds every sibling’s promise to spend more quality time together.

Shortly after Cadbury’s AI powered ad - which won big at Cannes Lions 2022, Zomato releases its own hyper-localised deepfake ad, made by Enormous Creative.

In its latest campaign for Raksha Bandhan, titled #MyFirstRakhi, Cadbury Celebrations has collaborated with experts to develop India’s first generatively-designed prosthetic arm that helps these children sense touch.

Ogilvy India ideated and executed Cadbury Celebrations’ Diwali film that promotes local retailers. A quick chat with the ad agency’s chief creative officer.