Results for 'Chandramohan Mehra'


Bajaj Allianz focuses on guaranteed returns in 'Sahi Hai' campaign

The latest campaign references AMFI's iconic 'Mutual Funds Sahi Hai' campaign, while talking about the benefits of the new product.

‘Kal kare so aaj kar aaj…' goes Bajaj Allianz Life

In a life insurance ad that features a stand-up comic and makes no mention of tropes like ‘death’, ‘fear’, ‘anxiety’ but talks about inertia.
Post Lockdown

"Financial services, insurance are advisory linked; will continue to depend on human intervention"

Chandramohan Mehra, CMO, Bajaj Allianz Life Insurance and Bajaj Allianz General Insurance, on marketing after the lockdown.

Chandramohan Mehra

Chief Marketing Officer | Bajaj Allianz Life Insurance and Bajaj Allianz General Insurance

"Our focus is on living benefits of policyholders, not on what happens if they die..."


"How's the Josh?" asks Bajaj Allianz in Uri-inspired ads: too opportunistic? Too soon?


Bajaj Allianz gets 2k+ people to 'plank' in outdoor act

CMO Special

Chandramohan Mehra

Chief Marketing Officer, Bajaj Allianz Life Insurance

Why is the CMO of Bajaj Allianz doing a plank on LinkedIn?


When social media flak dictates media plans...