Fitternity will continue operating independently. Gyms will benefit from Cure.fit technology and customer base; expect 50-100% increase in footfalls & revenue.

As part of the mandate, Infidigit will extend its extensive SEO services to help increase the user base on cure.fit.

With this acquisition, the company aims to accelerate international offering.

It reminds us of the intensely interactive Netflix movie ‘Bandersnatch’, where viewers clicked on the story options on the screen to co-write the tale.

A conversation with growth and marketing head - Naresh Krishnaswamy on the marketing challenges that different verticals are facing in the lockdown.

The products, priced between Rs. 100-150 will be available for online ordering in Bangalore, Hyderabad, and Delhi.

An excerpt from the book; which is available online and in bookstores