Cure.fit acquires Fitternity; to build India’s largest fitness network
Fitternity will continue operating independently. Gyms will benefit from Cure.fit technology and customer base; expect 50-100% increase in footfalls & revenue.
Cure.fit woos calorie counters with YouTube content that asks them to co-script while watching
It reminds us of the intensely interactive Netflix movie ‘Bandersnatch’, where viewers clicked on the story options on the screen to co-write the tale.