With a bunch of brand acquisitions and digital roll-up companies becoming unicorns lately, the ‘House of Brands’ model is gaining popularity.

ITC, Nestle, Dabur, HUL and Colgate have launched D2C platforms recently. Can these channels bring in sizable sales?

MyNestlé will be initially launched in Delhi NCR and will expand to other parts of the country.

D2C enabler platforms such as Shopify, Shiprocket, D2C ecommerce are strengthening brands online presence, product pricing, packaging and logistics.

Shouvik Roy, chief of brand marketing, G.O.A.T Brand Labs, shares how the company segregates acquired D2C brands on the basis of scale and adopts different marketing strategy