Results for 'Deloitte'

People Spotting

Deloitte appoints ex-Duroflex CMO Smita Murarka as Director

Murarka has over two decades of experience working in the mattress, inner wear and retail sectors.
Guest Article

The power of AdTech and MarTech in modern marketing

AdTech and MarTech function differently, but eventually have a common objective, say our guest authors.
OTT Streaming

Streaming businesses need ads to scale: Jehil Thakkar, Deloitte

Deloitte's technology, media and telecommunication predictions 2023 report finds that the growth rate of AVoD revenue is on an upward trajectory, while that of SVoD is flat.
Digital

Deloitte checks the hype behind the Metaverse in a new report

The company predicts media, entertainment, and gaming industries are expected to take a lead in the adoption journey of Web 3.0.
Media

Unbundling India's bundled OTT ecosystem

As OTT viewing rises, DTH players and app-based platforms are turning into aggregators. What benefits do they offer these streaming services?
Media

“Media houses will need fresh content to drive ad spends for festive season after IPL”: Chandrashekhar Mantha, Deloitte

Mantha highlights key current and upcoming trends in the media and advertising business.
Marketing

Deloitte acquires Spatial Access to augment Advertising and Marketing advisory solutions

The acquisition provides a niche differentiation to Deloitte’s media industry capabilities and uniquely positions them as a dominant player in this space.
Marketing

Indians choose digital over physical modes of shopping: Deloitte Global Survey

The study shows that consumers prefer online shopping for everyday essentials (such as groceries (55%), household (49%), and medicines (44%).
Media

Publishers Go Pay: Brick by brick analysis of the paywall...

An analysis of the implications for publishers and consumers.
Guest Article

On Clients and the Transgression of Morals

Our guest author, former adman Prabhakar Mundkur presents his views.