Results for 'Deloitte'

Media

“Media houses will need fresh content to drive ad spends for festive season after IPL”: Chandrashekhar Mantha, Deloitte

Mantha highlights key current and upcoming trends in the media and advertising business.
Marketing

Deloitte acquires Spatial Access to augment Advertising and Marketing advisory solutions

The acquisition provides a niche differentiation to Deloitte’s media industry capabilities and uniquely positions them as a dominant player in this space.
Marketing

Indians choose digital over physical modes of shopping: Deloitte Global Survey

The study shows that consumers prefer online shopping for everyday essentials (such as groceries (55%), household (49%), and medicines (44%).
Media

Publishers Go Pay: Brick by brick analysis of the paywall...

An analysis of the implications for publishers and consumers.
Guest Article

On Clients and the Transgression of Morals

Our guest author, former adman Prabhakar Mundkur presents his views.
Points of View

Should the likes of Hotstar, Netflix, Amazon Prime be afraid of Apple TV+?

Marketing

What makes Indian sports so attractive to marketers?

Digital

Social media app downloads among 35-65 year-olds on the rise: Deloitte

Advertising

Why are brands promoting apps on TV?

Media

FICCI South Media Report: Revenues estimated to grow by 16 per cent till 2017