While the kids genre grew and now dominates, at 7.4 per cent of the overall TV viewership, in terms of advertising, it gets three per cent of the total ad volumes.

Has the Coronavirus pandemic been a boon for kids genre? This was the topic of discussion on the fourth day of afaqs! 'Television Week'.

With overwhelming responses continuing to flow in, working parents share the special moments they have had with their kids during this pandemic lockdown.

The activity received an overwhelming response from working professionals sharing their amazing lockdown stories with their kids.

The managing director, South Asia, Discovery, while announcing the launch of the show, expressed her desire that Discovery Kids be among the top three channels in India.