As brands escalate their ad spends during the cricketing carnival of IPL, afaqs! inspects the risks of ad fraud that come along with it.

Nachiket Deole, head of sales, India, DoubleVerify, explains how the ad verification company identified such activities targeting audio channels.

DV Exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms.

Netflix picked these companies to ensure ads will run where they’re supposed to and that they conform to industry standards.