Results for 'DoubleVerify'

Advertising

India sees 36% reduction in ad fraud rates due to increased adoption of ad verification tools: DV report

The analysis examines video and display impressions from January to December 2023 across APAC, EMEA, LATAM, and North America.
Advertising

Why IPL creates a great opportunity for ad fraudsters

As brands escalate their ad spends during the cricketing carnival of IPL, afaqs! inspects the risks of ad fraud that come along with it.
Advertising

DoubleVerify detects fraudulent activities in audio media industry

Nachiket Deole, head of sales, India, DoubleVerify, explains how the ad verification company identified such activities targeting audio channels.
Digital

DoubleVerify takes down Ad Impression Fraud Scheme in Audio

DV Exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms.
Media

Netflix brings in DoubleVerify and Integral Ad Science as measurement partners

Netflix picked these companies to ensure ads will run where they’re supposed to and that they conform to industry standards.