The brand’s latest campaign shifts the focus from superficial beauty standards in matrimonials to women's real essence and encourages a change in the perception of beauty.

The campaign will also be supported by singer and actor Reba McEntire, TV host, actress and entrepreneur Drew Barrymore, actor Beanie Feldstein, and actress and executive producer Marsai Martin.

Our guest author shares his views on three brands that attempted 'woke advertising' recently - Dove, Stayfree and Smart Bazaar.

3 out of 4 Indian women are rejected for their looks during the arranged marriage process, says Dove's new campaign.

Says every kind of body deserves love and adds its Paraben-free lotion nourishes and loves everybody.