A large number of e-commerce websites are offering massive discounts to celebrate this occasion. But a majority of people in India still lack the significance of this sale.

D2C enabler platforms such as Shopify, Shiprocket, D2C ecommerce are strengthening brands online presence, product pricing, packaging and logistics.

Thanks to the Coronavirus, e-commerce platforms are seeing an increase in traffic this festive season.

Companies with their own websites and direct online sales channels have recovered 25% more as compared to other brands.

Fashion retailer Nykaa is conducting customer interviews on Hangouts to seek suggestions for launching its 'men and kids' fashion categories.

The company is also offering its customers across all 26,000 pincodes - in Green, Orange and Red zones - the Cash on Delivery (CoD) payment option.

How are publishers monetising their brand extensions?