Results for 'Ecommerce'


Conquering digital discoverability: here is how brands can optimise their online footprint

Between SEOs and product rankings, the digital success of a brand can be atomised down to some essentials of digital discoverability.

Indian e-comm sites push Black Friday sales in bid to create a new occasion for retail therapy?

A large number of e-commerce websites are offering massive discounts to celebrate this occasion. But a majority of people in India still lack the significance of this sale.

What works for brands – a D2C enabler platform or an e-commerce website?

D2C enabler platforms such as Shopify, Shiprocket, D2C ecommerce are strengthening brands online presence, product pricing, packaging and logistics.

Trials extend from 15-30 days; how are e-commerce shopping patterns changing?

Thanks to the Coronavirus, e-commerce platforms are seeing an increase in traffic this festive season.

Unicommerce COVID Analysis: E-commerce recovers over 90% of its pre-lockdown volume

Companies with their own websites and direct online sales channels have recovered 25% more as compared to other brands.

Nykaa meets customers on Hangouts to mine insights for ‘men and kids’ fashion categories

Fashion retailer Nykaa is conducting customer interviews on Hangouts to seek suggestions for launching its 'men and kids' fashion categories.

Snapdeal resumes pan-India deliveries

The company is also offering its customers across all 26,000 pincodes - in Green, Orange and Red zones - the Cash on Delivery (CoD) payment option.

From words and articles to products, services and more

How are publishers monetising their brand extensions?

Snapdeal appoints former Airtel exec Jayant Sood as CCO


MakeMyTrip talks to wanderers at heart