Results for 'Electric Vehicles'

Marketing

Lambretta's comeback in India: Is the brand still relevant?

The Italian brand is set to enter the Indian market in an all-new electric avatar.
Innovations

“Bounce Infinity’s competition is with the overall scooter market, and not electric scooters alone”: co-founder Anil Giri Raju

The EV startup aims to build the world’s largest and densest battery swapping platform and offer a swapping facility within one kilometre distance for its customers.
Social Media

Zoho’s Sridhar Vembu has some suggestions for Mahindra’s electric three-wheeler

“Come up with a cool marketing campaign to popularise these low-cost electric vehicles,” says Vembu.
Marketing

“'Range anxiety' is a challenge when it comes to marketing electric vehicles”: Vivek Srivatsa, Tata Motors

Concern over an electric car's battery running out is an insight Srivatsa highlighted during a chat about the brand's new range of EVs.