The new offering will be available in Delhi, Mumbai and Bengaluru initially before being rolled out in other cities.

The campaign highlights the modern customer requirements and exhibits how the brand caters to all the demands of the travellers.

With front-page adverts in the Times of India and other top dailies, VIDA’s initial communications celebrated its status as “India’s ‘not-first’ electric scooter”.

The Italian brand is set to enter the Indian market in an all-new electric avatar.

The EV startup aims to build the world’s largest and densest battery swapping platform and offer a swapping facility within one kilometre distance for its customers.

“Come up with a cool marketing campaign to popularise these low-cost electric vehicles,” says Vembu.

Concern over an electric car's battery running out is an insight Srivatsa highlighted during a chat about the brand's new range of EVs.