Results for 'Electric Vehicles'

Marketing Initiative

Electric vehicles (EVs) advantages: A green future on wheels


Uber India introduces ‘Uber Green’, plans to go all electric by 2040

The new offering will be available in Delhi, Mumbai and Bengaluru initially before being rolled out in other cities.

NueGo's first ad film is all about comfortable and safe travels

The campaign highlights the modern customer requirements and exhibits how the brand caters to all the demands of the travellers.

VIDA - Powered by Hero, launches with a campaign by Wieden+Kennedy India

With front-page adverts in the Times of India and other top dailies, VIDA’s initial communications celebrated its status as “India’s ‘not-first’ electric scooter”.

Lambretta's comeback in India: Is the brand still relevant?

The Italian brand is set to enter the Indian market in an all-new electric avatar.

“Bounce Infinity’s competition is with the overall scooter market, and not electric scooters alone”: co-founder Anil Giri Raju

The EV startup aims to build the world’s largest and densest battery swapping platform and offer a swapping facility within one kilometre distance for its customers.
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Zoho’s Sridhar Vembu has some suggestions for Mahindra’s electric three-wheeler

“Come up with a cool marketing campaign to popularise these low-cost electric vehicles,” says Vembu.

“'Range anxiety' is a challenge when it comes to marketing electric vehicles”: Vivek Srivatsa, Tata Motors

Concern over an electric car's battery running out is an insight Srivatsa highlighted during a chat about the brand's new range of EVs.