VIDA - Powered by Hero, launches with a campaign by Wieden+Kennedy India
With front-page adverts in the Times of India and other top dailies, VIDA’s initial communications celebrated its status as “India’s ‘not-first’ electric scooter”.
“Bounce Infinity’s competition is with the overall scooter market, and not electric scooters alone”: co-founder Anil Giri Raju
The EV startup aims to build the world’s largest and densest battery swapping platform and offer a swapping facility within one kilometre distance for its customers.