Results for 'EY'

Influencer Marketing

EY and Big Bang Social predict a 25% growth in influencer marketing in India, Rs 3,375 crore by 2026

The growth is expected to be driven by lifestyle, fashion, and beauty sectors, with automobiles, e-commerce, and FMCG spending the most.
Gaming and e-Sports

Online gaming segment witnesses an ad completion rate of 90%: EY

Ernst & Young's new report also found that the number of gamers in India is expected to reach 53 crore by FY28 at a CAGR of 5%.

"Indian online gaming sector to reach $2 billion by 2023": EY-All India Gaming Federation report

The report highlights best global practices for taxation, and provides clarity on valuation and applicable GST rates.

"85 million unique viewers will watch Esports tournaments in India by 2025": EY Report

EY in its report estimates the Rs 300 crore Esports industry to scale up and reach Rs 1,100 crore by FY2025

24% of Indian executives say their companies will cease without innovation: EY Report

It talks about how industry people adapt to change

"It is good to have competition": Spotify's Amarjit Singh Batra


Indian media and entertainment industry to cross 2.35 trillion by 2021: EY - FICCI report


Indian M&E sector expected to touch USD 34.8 billion by 2021: EY Report


Will Indians pay for online video content?


Digital ad spend to touch Rs 185 billion by 2020: EY-vdonxt Report