Brands go all guns blazing this festive season; 15% YoY increase in ad spend expected
While a number of advertisers had already increased their spends in H1 of 2023, the second half of the year that brings in festivities along with cricket frenzy, is going to provide momentum to adex.
OnePlus wants you to switch off its TV this festive season
Real-life couple and brand endorsers, Mira and Shahid Kapoor, say it's better to celebrate festivals with the people, not before touting the TV's features.