Results for 'Gen-AI'

Advertising

How GenAI is revolutionising creativity in advertising

Industry experts decode how one can leverage Gen AI tools to drive maximum creativity in advertising.
Advertising

SMEs stand to gain the most from Google’s new AI tools, say industry experts

Google recently announced a series of new tools in its Marketing Live event, and the initial reactions of experts are in. Take a look.
Marketing

AI is here to stay, but the buck stops with marketers

Experts from beauty, travel and FMCG industries dissect the dichotomy between the rise of new tech and the need for human character.
Brands

OpenAI debuts GPT-4o that can laugh, sing, teach math and more

The unveiling occurred during the OpenAI Spring Update event.
Advertising

Pepsi puts AI in ‘Thandai’ in its Holi ad

The new spot sees a Pepsi employee bring his ‘Thandai’ idea to the company CEO, only to have him stall it.
Digital

YouTube to label videos that contain AI-generated content

Creators who fail to comply with the new rules may face penalties.
Media

Microsoft collaborates with news outlets to integrate AI into journalism

The technology company looks to partner with news outlets to integrate AI into journalism, aiming to innovate newsrooms and train reporters.
Social Media

Government initiates deep fake crackdown, urges social media platforms to adhere to IT Rules

The govt stated, “The content not permitted under the IT Rules, in particular those listed under Rule 3(1)(b), must be clearly communicated to the users in clear and precise language."
Brands

Paytm to reduce operations and marketing jobs in lieu of AI: Report

Paytm has laid off over 1,000 employees; the company claims impacted roles have been replaced by AI-led automation.
Media

AI is in the town; But who is keeping the tab on fake news?

With AI on an upswing, experts break down the factors that are crucial in curbing fake news.