Results for 'Gen-AI'

Advertising

Pepsi puts AI in ‘Thandai’ in its Holi ad

The new spot sees a Pepsi employee bring his ‘Thandai’ idea to the company CEO, only to have him stall it.
Digital

YouTube to label videos that contain AI-generated content

Creators who fail to comply with the new rules may face penalties.
Media

Microsoft collaborates with news outlets to integrate AI into journalism

The technology company looks to partner with news outlets to integrate AI into journalism, aiming to innovate newsrooms and train reporters.
Social Media

Government initiates deep fake crackdown, urges social media platforms to adhere to IT Rules

The govt stated, “The content not permitted under the IT Rules, in particular those listed under Rule 3(1)(b), must be clearly communicated to the users in clear and precise language."
Brands

Paytm to reduce operations and marketing jobs in lieu of AI: Report

Paytm has laid off over 1,000 employees; the company claims impacted roles have been replaced by AI-led automation.
Media

AI is in the town; But who is keeping the tab on fake news?

With AI on an upswing, experts break down the factors that are crucial in curbing fake news.
Digital

Indian brands lag in generative AI adoption despite high employee utilisation: Adobe Reserach

Only 5 in 10 Indian brands have adopted generative AI, compared to 9 in 10 employees claiming to have used generative AI in marketing campaigns.
Media

ZEE Entertainment and Nasscom forge strategic partnership to propel generative AI startups in India

With this, the company aims to foster collaborative growth and empower the select start-ups to succeed in the dynamic AI landscape.
People Spotting

Leadership shake-up at OpenAI: CEO Sam Altman ousted, Mira Murati takes interim role

OpenAI's board revealed that Altman's departure resulted from a thorough review process.
Marketing Initiative

Say no to forwarded festive greetings with Coca-Cola’s Diw(AI)li campaign

The Create Real Magic platform transforms festive greeting conventions, using DALL·E 3 and GPT-4 models to help users reclaim the Real Magic of Diwali.