The report revealed that 70% of cricket viewers were Gen Z and millennials, 65% were male, 30% were aged 45+ and 55% were from tier-I cities.

The campaign showcases a fun banter between the two, simplifying technology for all generations with the Glance smart lock screen platform.

Vasuta Agarwal, CBO - consumer advertising platform, highlights the company’s achievements, future trends, and more.

Yashashvi Takallapalli, VP and GM, Nostra, details how the focus on eSports has driven the platform's ambition to expand globally.

Bikash Chowdhury, CMO, Glance, discusses brand strategy, Jio Cinema partnership, Cricket World Cup, global market plans, and more.

Glance smart lock screen will enrich contestants' gameplay and create engaging experiences for millions of fans across the country.

Glance posts a video unravelling the suspense; states that users don’t need these buttons if they have a Glance smart lock screen.

Vasuta Agarwal, Chief Business Officer – Consumer Platform advertising, InMobi (parent company of Glance), shares how IPL acts as a boost for advertiser interest in Glance.

The campaign kick-started on May 9th creating viral social media buzz as large balloons floated above iconic landmarks in cities like Mumbai, Bengaluru, and Chennai.

This partnership will bring a personalized experience to cricket fans who can stay connected with all the on and off-field happenings throughout the 2023 TATA IPL season.