Results for 'GroupM'

Marketing

56 per cent of consumers want more control over their data: GroupM's new research

The research keeps 'trust' as the central theme and seeks insights for marketers about consumer attitudes towards digital marketing.
Companies

GroupM’s Youngest Agency, m/SIX Bags Media Mandates Worth INR 700 Crores In 2019

m/SIX was seen winning the media mandate for several prominent brands like Emami, Revv Cars, V-Nourish, Toppr, The Moms Co, Sebamed.
Advertising

Innovation on digital or digital for innovation?

Learnings from hands-on experience.
Marketing

About 80 % of corporate giants have adopted machine learning: GroupM Report

theme for the report revolves around how mobile is bigger than digital
Advertising

GroupM’s Inca launches in India

This will enable brands to run AI-Powered content marketing campaigns beyond social channels.
Marketing

How will advertisers target 'TV drop-outs'?

Is anyone at all worried?
Advertising

Indian ad spends estimated to grow at 10.7% in 2020: GroupM's report

the report forecasts Indian ad spends to reach an estimated INR 91,641
Media

“Indians are starting to pay for content”: Zee5’s Tarun Katial

A look at Katial’s presentation at GroupM’s Brew event.
Interviews

"Brands are adding TikTok to overall media plan": Sameer Singh

A chat with the head of monetisation of ByteDance India.
Advertising

Livspace appoints Essence as integrated media agency of record in India

Essence will manage offline media and digital brand media for Livspace