Results for 'GroupM'

Media

Digital Advertising expected to decline 2.3% during 2020: GroupM, TYNY Report

The global advertising economy went from a 6.2% growth rate in 2019 to a double digit decline this year, thanks to COVID - 19.
Media

GroupM publishes updated marketers playbook for brand safety

The Coronavirus has established a ‘new normal’ - a ‘digital first’ lifestyle for consumers. Here’s how marketers can keep up with changing habits.
Advertising

“India needs to focus on athletes and sports performance for a post-pandemic comeback”: GroupM ESP Properties playbook

While there are speculations around conducting live sports, from an audience appetite standpoint, fans are hungry and waiting.
The Planner’s Special

"Connected TV has the potential to become a trend"

An interview with Sidharth Parashar, president, investments and pricing, GroupM, India. This is part of a special series of conversations with media agency heads.
People Spotting

M K Machaiah moves on from Mindshare; joins Wavemaker

Machaiah will join Wavemaker as the president - special initiatives and will handle the ITC business.
Advertising

Essence report speculates on the future of advertising in 2030

The report studies the likelihood of 15 different scenarios occurring in the next decade and its impact on advertising.
The Planner’s Special

"We're moving into an era when creativity and data will co-exist"

An interview with Tushar Vyas, president, growth and transformation, GroupM, South Asia. This is part of a special series of conversations with media agency heads.
The Planner’s Special

"Fraud is always going to be a cat and mouse game"

An interview with Ashwin Padmanabhan, head of trading and partnerships, GroupM India. This is part of a special series of conversations with media agency heads.
The Planner’s Special

"While consumption won‘t decline; price down - trading may occur"

An interview with Anand Chakravarthy, managing director, India, Essence (GroupM). This is part of a special series of conversations with media agency heads.
Marketing

56 per cent of consumers want more control over their data: GroupM's new research

The research keeps 'trust' as the central theme and seeks insights for marketers about consumer attitudes towards digital marketing.