Results for 'GroupM'

Interviews

"Brands are adding TikTok to overall media plan": Sameer Singh

A chat with the head of monetisation of ByteDance India.
Advertising

Livspace appoints Essence as integrated media agency of record in India

Essence will manage offline media and digital brand media for Livspace
Media

Spotify for Advertisers: An Analysis

The audio streaming platform is upbeat about its advertising revenue options.
Advertising

Faster, better and cheaper is the mantra of S4: Sir Martin Sorrell, S4 Capital

India is a big focus market from both digital as well as scale point of view.
Advertising

GroupM’s Motivator Wins Soothe Healthcare media mandate

The account will be handled by agency's Gurgaon office.
Advertising

GroupM to launch 'INCA', influencer marketing tool in India soon

INCA will help brands to find valuable and authentic content creators and advertisers will be able to verify influencers
Media

Cracking light consumers, e-commerce and brand growth…

MediaCom India’s flagship BLINK_live attempts to ‘decode growth amidst a slowdown.
People Spotting

Gowthaman Ragothaman to move on from WPP

Media

GroupM and Lifesight launch India’s first online to offline attribution playbook

Marketing

Digital ad spends might overtake print ad spends in 2019: GroupM’s TYNY Worldwide Media Forecast