Results for 'GroupM'

Media

GroupM formally launches EssenceMediacom globally

The agency has been built to find new opportunities and deliver truly integrated media solutions.
People Spotting

GroupM elevates Navin Khemka to CEO of EssenceMediacom, South Asia

Sonali Malaviya has been promoted as Chief Strategy And Transformation Officer - EssenceMediacom South Asia.
Digital

Brands spent $57 mn to target India's 22 mn CTV households in 2022: GroupM report

As per a GroupM-Kantar report, connected TV ad spending will grow at a CAGR of 47% between 2022 and 2027.
Advertising

India ad revenue to grow 16.8 percent in 2023: GroupM report

Digital advertising will hold the maximum share of ad revenues.
Social Media

GroupM advises clients against advertising on Twitter

According to reports, GroupM has put Twitter as a risky option for media buying for their clients, in lieu of the growing internal turmoil.
Interviews

Wavemaker India billings grow 10% through new client wins in 2022

Ajay Gupte, CEO - South Asia, Wavemaker, says the five-year-old agency is on track to add Rs 700 crore worth of new business in areas like performance marketing, e-commerce, first-party data management, etc.
Media

MMA India, GroupM and Amazon Ads launches ‘Winning the 2022 festive season with optimal media strategies’ playbook

The playbook is a complete guide with insights that will help marketers prepare for the upcoming festive season.
People Spotting

GroupM appoints Senior Leadership in APAC

The GroupM Nexus APAC leadership mandate has been handed to four senior ad tech veterans.
Media

GroupM introduces global framework for Media Decarbonization

Methodology to be shared with industry bodies and organizations committed to media decarbonization in push for standardized approach to measurement.
People Spotting

GroupM appoints Ankket Jain as National Revenue Head - Matrix

Previously, he was with Pocket FM as Vice President-Creative Solutions.