Results for 'GroupM'

Marketing

MMA releases the modern marketer reckoner in collaboration with GroupM

A detailed and conceptualized report keeping in mind the business and ecosystem situation in 2020.
Advertising

Global advertising to grow by 12.3% in 2021: GroupM's Global End-of-Year Forecast

The forecast "details how, despite the grim realities of a global economy... worst since the Great Depression, 2020 will mostly be remembered as more of a mild setback than an industry-changing economic catastrophe for the media business.
Media

Rural Indians increasingly relying on digital services for their day to day activities: Kantar & GroupM’s Dialogue Factory report

It deep dives into the lives of rural consumers and their adaptations post COVID-19.
Media

Nick Emery’s ouster from Mindshare blamed on alleged prank during a video call

Emery co-founded the media agency network in 1997 and became its global CEO in 2012.
Media

Facebook And GroupM launch media playbook on future strategies for brands

From increased digital access to evolving media experiences, ‘Turn The Tide’ promises strong insights for marketers in the new normal.
Media

Digital Advertising expected to decline 2.3% during 2020: GroupM, TYNY Report

The global advertising economy went from a 6.2% growth rate in 2019 to a double digit decline this year, thanks to COVID - 19.
Media

GroupM publishes updated marketers playbook for brand safety

The Coronavirus has established a ‘new normal’ - a ‘digital first’ lifestyle for consumers. Here’s how marketers can keep up with changing habits.
Advertising

“India needs to focus on athletes and sports performance for a post-pandemic comeback”: GroupM ESP Properties playbook

While there are speculations around conducting live sports, from an audience appetite standpoint, fans are hungry and waiting.
The Planner’s Special

"Connected TV has the potential to become a trend"

An interview with Sidharth Parashar, president, investments and pricing, GroupM, India. This is part of a special series of conversations with media agency heads.
People Spotting

M K Machaiah moves on from Mindshare; joins Wavemaker

Machaiah will join Wavemaker as the president - special initiatives and will handle the ITC business.