Results for 'Gurpreet Amrit'

People Spotting

Gurpreet Amrit joins Believe Cosmetics as CMO

In December 2021, Amrit had quit Mrs. Bectors Food Specialities, the company that sells its products under the brand name Cremica.
Marketing

Promise of speed, ease of ordering or stock availability: how will the cluttered e-grocery segment differentiate?

Dunzo, Amazon, Flipkart, BigBasket, Grofers, DMart, JioMart, Big Bazaar, and other grocery brands battle for supremacy to find room on the kitchen shelf.
Points of View

Is brand loyalty a luxury we can no longer afford?

Today, people will buy whatever is available. What does this do to brand loyalty? Is it a luxury buyers can no longer afford? Where does that leave marketers?
Interviews

“Modern trade, luckily, continues to operate well”: Gurpreet Amrit, Cremica

A conversation with the marketer reveals consumer sentiments are changing, and that there are holes in the supply chain.