Based out of Gurugram, Balachandran will be responsible for media investments of all North clients.

The new model of Hyundai Venue, which was first launched in 2019, is aimed at millennials and Gen Zs says Virat Khullar, group head, marketing.

The mandate includes creative, media, Performance Marketing, Digital and Content Strategy, Social Media and Influencer Marketing.

The mandate includes offline, online and OOH duties.

The mandate includes both offline and online duties of CoinSwitch and will be handled out of the Bangalore office.

Before joining Efficacy, he was the Business Director – Audience Planning at Havas Media.

The account was won following a multi-agency pitch and will be handled out of the agency’s Mumbai office.

The account will be handled out of the agency’s Gurgaon office, led by Uday Mohan, President – North & West India, Havas Media.

Prior to ZEE5 India, Nayyar worked with Havas Media India as CEO of India and Southeast Asia.

The account was won following a multi-agency pitch and will be handled out of the agency’s Gurgaon office.