Industry experts discuss how the upsurge in consumption has led to transparency challenges in India’s podcasting space.

As part of the mandate, Havas Media Group India will be overseeing the entire offline and online media service suit including Digital, TV, Print, Radio, OOH and Cinema mediums for Puma.

The mandate includes offline media, digital media and SEO duties.

In a career spanning 25 years, he has worked with MPG, Mindshare, Motivator and Dentsu.

The study revealed that CTV ads create significant brand impact, helping boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent.

Study finds quality digital advertising is rooted in user centricity, providing a framework to deliver better media experiences that benefit consumers, brands and publishers.

Flexible one-stop solution combines media metrics and e-retail data to help marketers drive growth.

She was a senior director at Mindshare for nearly three years.

The agency has announced the elevations continuing its focus on the product offering, people and consolidating client businesses under the global Mx operating system.

New global initiative will ensure a more equitable share of investment in trusted news, as well as content providers and creators from minority and under-represented groups.