The company has appointed Mohini Varma as EVP, and planning head-north and Jasravee Kaur Chandra as SVP- strategic planning.

The agency will create cornerstone campaigns for the brand, including ATL, BTL, and digital.

The campaign has been conceptualized by Havas Worldwide India.

The scope of the mandate will include creating cornerstone digital campaigns, social media etc.

She was formerly a managing partner and national creative director at Dentsu Impact.

Govind Agarwal has joined as Vice President – Account Management, Sulagna Chanda as Associate Vice President – Strategic Planning, and Neha Gupta as Associate Vice President – Client Servicing.

Arthi Basak has been roped as EVP & Planning Head – West and Esha Datta and Sougata Kundu as Vice President.

Jigisha will report to Manas Lahiri, managing director, Havas Worldwide (Creative) and will work across key clients of the Gurgaon office.

His last stint was at Edelman as Senior Vice President, National Planning & Strategy Head.

The campaign shifts the attention from speedy deliveries and discounts to elements like craftsmanship, tradition and the experience's value.