Viacom18, Cartoon Network, Tide and many other brands have shared creatives on social media to celebrate Children's Day.

The brand recently launched four new flavours of the product: Chocolate Fantasy, Nutty Caramel, Cookies & Cream and Heartbeat. A chat with the brand's CMO...

The positioning given by the agency is Don’t Stop the Fun, there’s #MOR2GO.

For an industry that typically gets 40 per cent of its annual sales during the summer season, the ongoing national lockdown brings doom. Brands have now tied up with Swiggy, Dunzo and Zomato to salvage sales.