Results for 'Hero Lectro'


Hero Lectro; If cars could dream


Sociowash bags the digital mandate for Hero Lectro

The mandate was won by the Delhi Office of Sociowash.

Hero Lectro executes multi-city outdoor campaign

The campaign, titled #WantItFlauntIt, is planned by Laqshya Media Group and is present across all major cities.

Hero Lectro’s latest film positions its e-cycles as a cool gadget

The company aims to establish its electric cycle as a flaunt-worthy gadget and also appeal to the new-age tech-savvy generation.
Road To Recovery

Can Electric Cycles rival private cars, taxi apps in urban India?

Aditya Munjal, director, Hero Cycles and Lectro E-Mobility speaks about his company’s efforts to build a fresh segment within one of the oldest categories of mobility.

Hero Lectro positions its e-cycles as an alternative to public transport

The ad makes no mention of the pandemic or how the e-cycle offers any precautionary measures. It instead focuses on the vehicle's speed