Results for 'Hindustan Unilever'

Marketing

L Catterton' s Sanjiv Mehta on purpose vs profits

Mehta speaks about the need for organisations to be adaptive and agile in the fast-evolving world.
Advertising

Lux at 100: Battling for the bathroom shelf in the D2C era

A look at what made LUX endure a century of existence and the evolution of personal care marketing in India.
Brands

HUL’s ‘evaluating options’ for ice cream business, after Unilever announces plans to separate the business: LiveMint

The ice cream segment accounts for approximately 3% of HUL’s revenue.
Marketing

FMCG majors boost ad spends in the festive-driven quarter; will the momentum carry over to elections?

The consumer goods companies have recorded a double-digit surge in their ad spends for the quarter ending December.
Advertising

Advertising in News genre surpasses pre-pandemic levels with 6% growth in 2023 over 2019: TAM AdEx

Hindi news topped with a 19% share of the News genre’s ad volumes during 2022 and 2023.
Advertising

TV advertising volumes witnessed a 22% increase in 2023 compared to 2019: TAM AdEx

Bollywood movie ‘Bholaa’ partnered with 12 brands in 2023.
Brands

Hindustan Unilever registers more than 60% YoY surge in ad spends for Q2FY24

The brand’s ad spends for the quarter ending September 30th stood at Rs 1720 crore, compared to Rs 1041 crore for the same quarter last year.
Advertising

HUL and Reckitt dominate TV advertising in first half of 2023: TAM

The food & beverage sector finished on top with 23% in January-June 2023 as well as during the same period in the previous year.
Advertising

Lux tells media to ‘Change the Angle’ towards female athletes

The campaign highlights how the coverage of female sports, or athletes, still misses the mark.
Advertising

Vim celebrates independence from gender stereotyping in its latest ad

The 30-second ad promoting Vim bar has been developed by MullenLowe Lintas Mumbai