Results for 'Hindustan Unilever'

Marketing

HUL replaces word 'Fair' with 'Glow' in 'Fair & Lovely'; Emami "shocked"

Glow & Lovely will be the new name for the Fair & Lovely brand. The Men's range of Fair & Lovely will be called 'Glow & Handsome'.
Guest Article

"Privilege of being fair created fairness cream market, not the cream"

An analysis of HUL's move to drop 'Fair' from Fair & Lovely - this time, from the lens of society and culture.
Marketing

What can the fairness segment learn from HUL's move towards skin colour equality?

HUL recently announced that it will stop using the word ‘Fair’ in the name Fair & Lovely in attempt to make the brand 'more inclusive'.
Marketing

HUL to drop 'Fair' from product name - Fair & Lovely; new named awaited

The company says this is an attempt at a more "inclusive and diverse" approach to beauty. "Brand committed to celebrating all skin tones" says HUL
Points of View

Will nationalist sentiment increase demand for local brands?

PM Narendra Modi's speech earlier this week gave the 'Swadeshi' sentiment a boost. Will this impact brand choice?
Marketing

“Consumers may become wary of discretionary spends”: Sanjiv Mehta, HUL

In a detailed conversation with edutech startup upGrad, Sanjiv Mehta discusses a changing world in the face of the rapidly spreading Coronavirus.
Marketing

Three days after Twitter troll, HUL slashes prices of soaps and sanitisers

On 18 March, HUL was trolled on Twitter for hiking prices of soaps after the outbreak of COVID-19. The brand claimed it was false accusation.
Advertising

Meanwhile anti-coronavirus products are mushrooming one at a time...

Playing on people's anxieties about the virus and its spread, misleading products have cropped up. Here's a look at the gems.
Advertising

Surf Excel's cautious new Holi spot takes 'daag acche hai' forward

Surf Excel and Lowe Lintas' new campaign is titled #RangAccheHai.
Interviews

“More important for brands to be famous than persuasive”: Sudhir Sitapati, Hindustan Unilever

HUL executive Sudhir Sitapati has written his first book.