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Results for 'IAB Tech Lab'
By
afaqs! news bureau
Media
IAB Tech Lab expands its open measurement SDK to include new CTV platforms
The expansion is a step towards standardised and reliable viewability measurement across all digital advertising platforms.
By
afaqs! news bureau
Digital
IAB Tech Lab releases in-depth analysis of Google's Privacy Sandbox for public comment
The analysis emphasises that the changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs.
By
Benita Chacko
Digital
IAB Tech Lab launches working group to revamp global advertising standards in light of India's DPDPA
In February, it commences a collaborative process, seeking unanimous consent before final publication.
