Results for 'Indian Premier League'


IPL 2023: Havmor Ice Cream to use martech for the first time in an ad campaign

The ice cream brand, which has associated with Gujarat Titans, will use the technology to do sharper targeting and break through the clutter.

IPL economy: How the tournament boosts consumption

From smart TVs to beverages to food delivery- the T20 series has been, directly and indirectly, impacting several other categories around it.

Viacom18 to stream FIFA World Cup on separate sports app?

CCI on Monday approved amalgamation of the Jio Cinema OTT platform with Viacom 18 Media

IPL’s crucial role in Disney+ Hotstar’s rising subscriber base

More than half of Disney+'s 7.9 million new subscribers worldwide, came from Disney+ Hotstar.

How Disney+ Hotstar plans to build a "deeper connect" with the next 200 million users during IPL

Sidharth Shakdher, EVP and CMO, Disney+ Hotstar speaks about marketing challenges during the Indian Premier League.

Vivo IPL all set for April run; broadcasters seeking higher ad rates, more brands keen to advertise

BCCI has announced that the next edition of the T-20 tournament will be played in India between April 9 and May 30, 2021.

"We will make sure that Nokia is among the top three smartphone brands in next 4-5 years," says Ajey Mehta of HMD Global


"While the Pro Kabaddi League is an established product, it doesn't have to be the only one..."


"Star India will simulcast IPL live on both Hotstar and TV": Star India's Sanjay Gupta


IPL: BCCI invites brands to acquire partner rights