Results for 'Indian Premier League'


Chronicling IPL's 433% brand value growth

We take a look at how the branding efforts around IPL as a property have evolved over the years

Here's how IPL's oddball brand alliances are making a run for victory

While mainstream names like Title Sponsor, Principal Sponsor and Associate Sponsors are common, in recent years there has been a rising trend of brands taking on more descriptive titles.

The lowdown on JioCinema's ad plans for IPL '24

JioCinema forecasts 650 million viewers for IPL 2024; focuses on growing CTV user base. Experts share their views.

Star Sports ropes in seven sponsors for IPL 2024

Many of these brands partnered with Star Sports last season as well.

BCCI invites bids for official partner rights for IPL

Alcohol products, tobacco, betting, and cryptocurrency brands are prohibited from bidding.

Tata Group extends IPL title sponsorship rights till 2028 for Rs 2,500 cr

The amount is said to be the ‘highest-ever sponsorship amount in the history of the league’.

Star Sports marginally increases ad rates for IPL 2024

The combined rate for SD and HD channels has increased to Rs 16.4 lakhs from Rs 16 lakhs. 

BCCI likely to exclude Chinese brands from IPL 2024 title sponsorship: Report

The search for a new title sponsor arose as Tata Group's deal ended after the IPL 2023 season.

BCCI releases tender for IPL title sponsorship 2024- 2028, prohibits alcohol and tobacco brands from bidding

Additionally, real money gaming (excluding fantasy sports gaming), betting and cryptocurrency, and parties which might offend public morals are prohibited.

IPL 2023: Havmor Ice Cream to use martech for the first time in an ad campaign

The ice cream brand, which has associated with Gujarat Titans, will use the technology to do sharper targeting and break through the clutter.