The agency will be responsible for driving the brand’s digital strategy and creative efforts.

As part of the mandate, Kinnect will manage all digital media planning and strategic requirements for the brand, including social media management, outreach, and online reputation management.

The account was won following a multi-agency pitch. Kinnect will be responsible to fuel TikTok’s growth and solidify its base in India.

Paul joins Kinnect from Amura Marketing.

The mandate was won after a multi-agency pitch.