Brands including Acer, Carrera Eyewear, Casio G-Shock, Evocus, HRX, LG, Mahindra Group, and POCO, are also featured in the film.

The campaign's engagement, surpassing industry averages, underscores the potential of unorthodox strategies in the contemporary digital landscape.

With reinvented brand strategy, the company aims to actively communicate with customers beyond generations and locations.

He was the consumer electronic giant’s India business head of online and e-commerce.

Featuring Kunal Kapoor, the new brand film aims to target Gen Z to aspire for LG products that are made to deliver perfection beyond imagination through its most advanced and smart technology.

PHD will be responsible for media planning and buying in over 50 global markets.

Recently, LG and Whirlpool published identical ads in the same newspaper