Results for 'Lockdown'


Kaya launches its new sensitive skincare range virtually amidst the lockdown

Paves the way for the first-ever virtual event with the country’s top beauty influencers to introduce the new range.

"Home remedies like lemon and salt just don't cut it anymore": Sanjeev Gauba, Kent

Chat with Sanjeev Gauba, CMO, Kent RO Systems, on a 10-year-old gadget that became relevant overnight, a fruit/vegetable cleaner.

Jyothy Laboratories releases 'vocal for local' film shot at home

The ad is a montage of different parts of India where the products are available and the different products under Jyothy Labs' umbrella.

Britannia's new ad is a play on the product name Nutri'choice'

The ad urges citizens to make healthy choices, even if they don't have access to gyms, fitness equipment or the outdoors.

Myntra's mailers turn the focus on WFH fashion

Majority of India's workforce is working from their homes and people don't need different clothes for different occasions... Or do they?

Shortlisted films of the lockdown film fest – now on NFDC

The National Film Development Corporation of India has acquired the rights to screen the shortlisted films of the Lockdown Film Festival on their website.

“We placed a tripod on a towel and dragged it for tracking shots”: Boman Irani on shooting ad at home

We asked Irani about his experience of shooting his first ‘in-house’ commercial in the middle of a pandemic and a lockdown.
Guest Article

The lockdown code of conduct

In case you've been a little behindhand in your vernacular, and have been missing your travels across strange lands - here's handy guide to the “10 phrases you need to master before your zoom 'trip'"...

IAA's new ad urges advertisers to save the world - with ad breaks

During the lockdown, some clients chose to lay low. IAA's new ad urges them to 'save the world', in a push for more work.

Unicommerce COVID Analysis: E-commerce recovers over 90% of its pre-lockdown volume

Companies with their own websites and direct online sales channels have recovered 25% more as compared to other brands.