Results for 'Lockdown'

Media

The way forward for monetisation - is it a profitable strategy for publishers?

In the first ever virtual edition of Digipub 2020, a panel discussion attempts to unravel the challenges publishers face when it comes to monetising content.
Advertising

Facebook releases cricket-themed rendition of 'More Together' campaign

The core campaign has been conceptualised and executed by Taproot Dentsu and the ad films will play during the IPL 2020 tournament.
Marketing

"Rules to launch a product are very stringent now": Raja Varatharaju, CavinKare

On the sidelines of the launch of a new toilet seat sanitiser under CavinKare's Bacto-V range, here is a chat with the company's GM marketing - personal care.
Advertising

WWF's ad film references a different kind of pandemic

Forest fires, endangered species, illegal trade and loss of habitat... These are some of the issues 'plaguing' wildlife all over the world.
Marketing

“Maneuvering the pandemic has been the highlight of these 4 years”: Rahul Pansare, FCA India

A quick chat with Rahul Pansare, head of marketing and PR, FCA India, on how the COVID pandemic has changed the Indian car buyer.
Marketing

Consumer confidence down by 1.6 percentage points in August: Refinitiv-Ipsos Consumer Sentiment Index

The areas where the consumer sentiment is down include jobs, economy, and personal finances. However, it's gone a notch up for investments.
Advertising

Makemytrip's new ad talks to travelers longing to hit the road again

The ad has shots at mountains, beaches, and views from picturesque hotel rooms in a bid to urge travellers to book those tickets again.
Marketing

"Customers see cars as a 'safe bubble' for their families": Vivek Srivatsa, Tata Motors

He also mentioned that Tata Motors is seeing an increase in first-time buyers and a rise in demand for owning more than one car in a family.
Advertising

Titan's 'unlock' ad brings back musical logo with sounds across professions

Lowe Lintas recreates the iconic Titan melody across a series of sounds of different professions, as India attempts to 'unlock'.
Advertising

"... Phir aap mask kyun nahi laga rahe hai": Ogilvy's engrossing PSAs put the onus on your ears

Made for the public and not for any client, these PSAs drill down the relevance of wearing a mask.