The partnership will focus on driving custom narratives and brand advocacy.

Shetty joins Magnite from MediaMath where he was Director of Partnerships.

Warner Bros. Discovery, YouTube and Amazon have forayed into the FAST lane in the US. Will this new streaming technology make waves in India?

SpringServe is now the primary Ad Server for Q PLAY and will connect advertisers with viewers across OTT and CTV.

Magnite Streaming provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting.

Gavin Buxton, managing director, Asia of the independent sell-side advertising platform, shares insights from its recent study.