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Results for 'Marketing'
By
Ubaid Zargar
Marketing
From celebrity collabs to virtual influencers; here’s how realme is marketing its new NARZO
The brand aims to chart its place in the top five brands in the category. realme's CMO tells us how he plans to.
By
Ubaid Zargar
Marketing
Enough of awareness campaigns; 2024 will be the year of performance marketing for LEGO Group India
The brand's country manager breaks down the marketing approach that LEGO has embraced for the year 2024 and beyond.
By
Venkata Susmita Biswas
Marketing
The Uberisation of the Chief Marketing Officer
A booming start-up ecosystem, mainstreaming of the gig economy and mid-career stagnation are prompting professionals to offer a fraction of their time to companies with tight budgets for full-time hires.
By
Deep Bajaj
Guest Article
Navigating the horizon: Unveiling emerging trends in D2C brand marketing
Our guest author delves into D2C brand marketing trends like immersive storytelling, data-driven personalisation, and sustainability.
By
Vinay Kanchan
Guest Article
Qs to ask at Y-end
Our guest author encourages brands to delve into humility and rivalry-inspired growth for more insightful year-end reviews.
By
afaqs! news bureau
Marketing
The nitty-gritty and witty of marketing in 2023
Here is what made the news in the world of marketing throughout the year.
By
Ruchika Jha
Marketing
Localisation, digitisation, and consumer education will define Haier's 2024
Priyanka Sethi, head of marketing, Haier India, discusses digital-first ‘Sport-O-Tainment’ strategy, AI, influencer marketing, and more.
By
Ubaid Zargar
Marketing
The marketer’s playbook for 2024
Marketing heads from Marico, Mondelez, Tata CLiQ, and others share their learnings from 2023.
By
Sriram Padmanabhan
Guest Article
Navigating sustainable marketing for business profitability
Our guest author explores the pivotal role of sustainability in contemporary business and the need for commitment and transparent communication.
By
Ruchika Jha
Marketing
Lexus India's marketing playbook puts emphasis on luxury living
Naveen Soni, president, Lexus India, opens up about the 7th edition of LDAI, marketing strategies, growth, and future plans.
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