Results for 'Marketing'

Marketing

GECs, sampling, and lots of cricket: Cycle Pure Agarbathi’s 75 years of marketing

The brand’s managing director describes the journey of the incense sticks brand, from Mysuru to 75 countries.
Marketing

From celebrity collabs to virtual influencers; here’s how realme is marketing its new NARZO

The brand aims to chart its place in the top five brands in the category. realme's CMO tells us how he plans to.
Marketing

Enough of awareness campaigns; 2024 will be the year of performance marketing for LEGO Group India

The brand's country manager breaks down the marketing approach that LEGO has embraced for the year 2024 and beyond.
Marketing

The Uberisation of the Chief Marketing Officer

A booming start-up ecosystem, mainstreaming of the gig economy and mid-career stagnation are prompting professionals to offer a fraction of their time to companies with tight budgets for full-time hires.
Guest Article

Navigating the horizon: Unveiling emerging trends in D2C brand marketing

Our guest author delves into D2C brand marketing trends like immersive storytelling, data-driven personalisation, and sustainability.
Guest Article

Qs to ask at Y-end

Our guest author encourages brands to delve into humility and rivalry-inspired growth for more insightful year-end reviews.
Marketing

The nitty-gritty and witty of marketing in 2023

Here is what made the news in the world of marketing throughout the year.
Marketing

Localisation, digitisation, and consumer education will define Haier's 2024

Priyanka Sethi, head of marketing, Haier India, discusses digital-first ‘Sport-O-Tainment’ strategy, AI, influencer marketing, and more.
Marketing

The marketer’s playbook for 2024

Marketing heads from Marico, Mondelez, Tata CLiQ, and others share their learnings from 2023.
Guest Article

Navigating sustainable marketing for business profitability

Our guest author explores the pivotal role of sustainability in contemporary business and the need for commitment and transparent communication.