Our guest author explores how evidence-based marketing principles can pinpoint which half of your budget is wasted.

Experts from beauty, travel and FMCG industries dissect the dichotomy between the rise of new tech and the need for human character.

The brand’s managing director describes the journey of the incense sticks brand, from Mysuru to 75 countries.

The brand aims to chart its place in the top five brands in the category. realme's CMO tells us how he plans to.

The brand's country manager breaks down the marketing approach that LEGO has embraced for the year 2024 and beyond.

A booming start-up ecosystem, mainstreaming of the gig economy and mid-career stagnation are prompting professionals to offer a fraction of their time to companies with tight budgets for full-time hires.

Our guest author delves into D2C brand marketing trends like immersive storytelling, data-driven personalisation, and sustainability.

Our guest author encourages brands to delve into humility and rivalry-inspired growth for more insightful year-end reviews.

Here is what made the news in the world of marketing throughout the year.

Priyanka Sethi, head of marketing, Haier India, discusses digital-first ‘Sport-O-Tainment’ strategy, AI, influencer marketing, and more.