This afaqs! initiative has been sparked by marketer interest in gauging the financial muscle of agencies. It will help them make an informed choice of agency partners.

With the impending elimination of third-party cookies, are brands equipped with adequate alternatives?

From video formats to written formats, marketers ensure what's relevant for the users.

The brand currently has 200 stores in 65 cities in India. It plans to open 300 more stores in another 50 cities by 2025.

The fast food giant plans to scale up its presence to 30 restaurants across the Northeast, West Bengal, Odisha and Jharkhand over the next three years.

Our guest author says, conversational marketing revolutionises user experiences and brand stories through conversational ads.

Prior to this, Srivastava has worked with leading corporations like Pernod Ricard, Colgate Palmolive, Castrol, Emami and Cricut.

Our guest author talks about several television marketing trends that stood out in 2022.

Simha has been associated with NIVEA since more than 12 years.

According to the brand, the consumers today are looking at funky and entertaining content which can be consumed on-the-go with each passing minute.