Results for ':Marketing'

Guest Article

Why it might be foolish for some to stop marketing during COVID-19

Are these times truly unprecedented in the sense that have we learnt nothing from past recessions? Also, aren’t difficult times like these said to be an acid test to bonds, or friendships?
Guest Article

Marketing as an art even for teachers...

Teachers need to practice marketing as an art. This includes studying customer behaviour of students as well as of their parents. Why is it neglected?
Guest Article

Selling to women: A view from the marketing corner offices

Theresa Ronnie says selling to women is an easy job. Marketers have many tricks to sell to them. Read on...
Guest Article

"People aren't expecting clever, manicured responses from brands"

How should marketers reach out to their ‘high and fast’ spending consumers without coming across as callous and unfeeling?
Guest Article

Marketing in the brave new world

The ongoing pandemic will force fundamental changes in human behaviour. How will these changes affect businesses and marketers?
Anonymous Angst

"Keeping our audience engaged is the biggest challenge"

How are the young, 30-something foot soldiers of the ad-media space coping? Our series 'Anonymous Angst' explores the underbelly

Blockchain in marketing: Workshop by Jaspreet Bindra

Bindra takes the audience through the history and future of Blockchain.

“It helps to know where you are and where you’d like to be”: Charles Leadbeater

He speaks on innovation amidst uncertainty.

Design Thinking and customer experience transformation: Ajay Agarwal, KPMG

In his workshop, Ajay Agarwal expounded on design thinking.

About 80 % of corporate giants have adopted machine learning: GroupM Report

theme for the report revolves around how mobile is bigger than digital