Results for ':Marketing'


Coming soon: A ranking of India’s Top 50 marketing agencies

This afaqs! initiative has been sparked by marketer interest in gauging the financial muscle of agencies. It will help them make an informed choice of agency partners.
Points of View

The end of cookies: what's next for marketers?

With the impending elimination of third-party cookies, are brands equipped with adequate alternatives?

Cracking the code to full funnel content marketing

From video formats to written formats, marketers ensure what's relevant for the users.

The Body Shop is set for expansion in Tier-III, IV cities

The brand currently has 200 stores in 65 cities in India. It plans to open 300 more stores in another 50 cities by 2025.

McDonald’s North and East to double its footprint in next 3 years

The fast food giant plans to scale up its presence to 30 restaurants across the Northeast, West Bengal, Odisha and Jharkhand over the next three years.
Guest Article

From unengaged to loyal: Let conversational marketing work its magic on the audience

Our guest author says, conversational marketing revolutionises user experiences and brand stories through conversational ads.
People Spotting

TV9 Network ropes in Vikas Srivastava as President, Marketing

Prior to this, Srivastava has worked with leading corporations like Pernod Ricard, Colgate Palmolive, Castrol, Emami and Cricut.
Guest Article

2022: an exciting year of innovations for entertainment marketers

Our guest author talks about several television marketing trends that stood out in 2022.
People Spotting

NIVEA's marketing director Ajay Simha steps down

Simha has been associated with NIVEA since more than 12 years.

Pepsi identifies ‘personalisation’ as its key marketing strategy

According to the brand, the consumers today are looking at funky and entertaining content which can be consumed on-the-go with each passing minute.