Results for 'martech'


An overview of martech space from the lens of Integral Ad Science

As brands up their martech spends for better ROI, IAS’s VP of customer success explains the intricacies of optimal media measurement.
Guest Article

The power of AdTech and MarTech in modern marketing

AdTech and MarTech function differently, but eventually have a common objective, say our guest authors.

Why a data-first approach is essential for modern marketing success

As brands gear up to invest in first-party data, MMA India’s country head speaks to afaqs! about the future of modern marketing ahead of a handbook launch.

How adtech is providing superior ad inventory optimisation to publishers

Z1 Tech’s co-founder talks to afaqs! about adtech solutions for publishers, emerging trends, and more.

Why adtech is critical for brands to succeed in mobile marketing

In a conversation with afaqs!, mobile marketing platform Vserv’s co-founder Dippak Khurana discusses mobile advertising, and emerging adtech in the space.

MarTech is no longer only about marketing, it needs to drive sales: Report

88% of respondents expect to increase their MarTech spending over the next three years.

Ad fraud: here’s how digital marketers are dealing with the billion dollar monster

TrafficGuard’s Himanshu Nagrecha sheds light on the onslaught of ad fraud and the emerging tech to neutralise it.

AI markup language will play a dominant role in all aspects of digital marketing: LS Digital’s Vinay Tamboli

The senior VP of Mumbai-based digital marketing agency, talks to afaqs! about the launch of DigiVerse, future of digital marketing, among other things.

With the introduction of Web 3.0, adtech needs to evolve: Affle’s Anuj Kumar

In an interview with afaqs!, Co-founder of Affle sheds light on the current landscape in India, emerging trends and the future of adtech companies.
Guest Article

"Our current worldwide tragedy is a slog, but it will have another side..."

... writes our guest author, in an essay about how digital transformation will lead to digital commerce.