Alia Bhatt is Up-for-Life in mCaffeine’s new campaign
The digital campaign showcases youth icon Alia and mCaffeine's crowd-puller, the Coffee Body Wash, which revolves around the theme 'Too Much To Handle!'
What is driving brands to launch coffee-based products?
Parle Products, with its Kapi Candy, is the latest to launch a coffee-flavoured product. Earlier Britannia introduced Bis Cafe and mCaffeine has built its entire skincare brand around coffee.
mCaffeine launches its first campaign with brand ambassador Alia Bhatt
The 45-second long film combines the emotion of millennials’ Coffee date culture and the rising self-love sentiment to pitch Caffeinated showers as self-date.