Results for 'metaverse'

Guest Article

Cannes Lions 2022 Blog: Ready reckoner from Cannes on Day 4

Here are definitions of some words that our guest author is taking away from his visit to Cannes this year.
Advertising

Wunderman Thompson launches Inspiration Beach’ In The Metaverse

In partnership with metaverse platform, Odyssey, Wunderman Thompson has launched a virtual beach metaverse activation.
Marketplace

5 rookie traps that await marketers in the metaverse

Our guest author Rugwed Deshpande, director, SETU Advertising, tells marketers to not fall for the shiny new thing that’s on their marketing checklist
Digital

Airtel launches multiplex in the Metaverse

Airtel’s Xstream multiplex will be a 20-screen platform with access to content portfolios from leading OTT partners available on the application.
Guest Article

Are Indian consumers ready for the metaverse?

India will be one of the largest and fastest adopters of metaverse technology, when we finally do so, says our guest author.
Design Digest

Tata Tea hosts metaverse party and introduces Holi-themed packs

This makes the tea giant among the first brands to host a virtual Holi party.
Marketing

Decoding NFTs, blockchain and the metaverse: A Dummy’s guide

If you’re confused by the newest buzzword on the block, fret not. Here’s the lowdown on the latest digital trend flooding the internet.
Advertising

Havas Group opens its first virtual village in the metaverse

The new Havas Village is scheduled to open to public access in The Sandbox at the end of April 2022.
Marketing

^ a t o m launches its NFTs studio with future employees for the metaverse

The creative agency, which is also the founding partner of The Network, is poised to become the go-to shop for digital collectables for brands.
Advertising

OnePlus 9RT’s new ad dabbles in the metaverse in a gamified reality

The ad by George Kovoor and his Ogilvy team, shows the smartphone being used for gaming, virtual reality, and more.