The move comes as ABP Nadu, the network’s Tamil Nadu news platform, celebrates its second anniversary.

The 100 second ad film features a virtual character in the metaverse and is directed by Mullenlowe Madrid

Brands like Coca-Cola, Yum! Brands and Wow! Momo have also launched their food NFTs in the past.

Its launch will coincide with the start of IPL 2023.

A look back at the most significant trends from the year gone by.

The company predicts media, entertainment, and gaming industries are expected to take a lead in the adoption journey of Web 3.0.

Metaverse gives digital marketing companies a great opportunity to think creatively and unconventionally and develop fresh ideas.

Here are definitions of some words that our guest author is taking away from his visit to Cannes this year.

In partnership with metaverse platform, Odyssey, Wunderman Thompson has launched a virtual beach metaverse activation.

Our guest author Rugwed Deshpande, director, SETU Advertising, tells marketers to not fall for the shiny new thing that’s on their marketing checklist