Results for 'Naresh Gupta'

Points of View

Have bullies and bigots taken Tanishq's advertising hostage?

Tanishq has withdrawn another ad - a Diwali spot. The reason this time around is that it angered the trolls. Who’s empowering these bullies?
Advertising

MakeMyTrip tries to arouse wanderlust, urges people to travel in new ad

As states across India ease curbs and people look to travel, the leading online travel company looks to return from a COVID slump with its new campaign.
Advertising

Colgate's new ad is from a mask-free future

The ad shows people meeting at restaurants without any social distancing. There’s also a warm sweet touch at the end.
Guest Article

Pitches, rate card and 2020

An adman’s case against what he insists is an archaic arrangement between agency and client – the rate card.
Advertising

Bang In The Middle announces strategic alliance with music agency Songfest India

The two agencies shall collaborate to create innovative music based digital content solutions for brands.
Advertising

What does PM Modi’s ‘vocal for local’ push mean for independent ad agencies?

When it comes to ‘vocal for local’, why stop at manufacturing industries and brands? Why not extend the thought to independently-owned ad agencies, too?
Advertising

Bang in the Middle is Shantanu and Nikhil’s new creative agency

The agency has been tasked to create the campaign for upcoming new initiative from the brand.
Advertising

Bang in the Middle is DLF Mall of India’s new creative agency

Advertising

Google Pixel takes a direct jibe at Apple's iPhone

Advertising

A closer look at Zee Cinema's re-branding exercise